Oh Baby Minneapolis for a Darling Children’s Boutique 

Shopping for babies and kids is the best. Everything is so tiny and sweet, with fun patterns, styles, and silhouettes. Soft, cozy blankets, adorable plush toys, tender bows, and itty bitty shoes – what’s not to love? Oh Baby in Minneapolis has spent the last three decades curating a collection of high-quality products, reputable brands, and charming items for gifting to all of the special little ones in your life. Read a little more about their story and products below! 

About Oh Baby in Minneapolis

Newborn baby sleeps and cuddles a small stuffed bear in a lace bonnet and white swaddle oh baby minneapolis

Oh Baby has been Minneapolis’ premier upscale retailer of children’s clothing and home furnishings for years and has grown from its first location in the Mall of America (opened almost 30 years ago in 1994!) to six locations throughout Minnesota. Founded by designer Mary Lauer, Oh Baby began by selling hand-crafted furniture and intricately hand-painted children’s clothing. 

Today, it has evolved into a magical boutique and furniture store that carries high-end products for babies through pre-teens. Oh Baby values comfort, style, function, safety, and quality. These are represented in the brands they carry and the products they design for their proprietary Oh Baby brand carried in over 700 stores around the world! 

Newborn baby sleeps in a white swaddle on a bed of blankets in a floral headband oh baby minneapolis


Oh Baby has an extensive inventory of beautiful children’s fashion and accessories and hand-crafted furniture, artwork, and baby gear to make any parent’s life a little easier. Their clothing boasts plenty of unique and playful patterns to showcase your little one’s style. They’ve also curated lists of gift suggestions, whether you’re looking for a baby shower, birthday party, or other special occasions. If you’re expecting a little one, you can also create your registry with oh baby! so your friends and family will know exactly what to gift you and your baby. 

If you are a fan of online shopping, you’ll be excited to discover that Oh Baby’s website is efficiently designed for easy shopping. Their products are designated into various categories, organized by gender, age, product, and even themes, including favorites like dinosaurs, flowers, safari, and Minnesota Love. Sure, you’ll have fun browsing online, but if you are searching for something specific, the Oh Baby website makes it easy to find what you are looking for. 

A sleeping newborn baby sleeps in a studio with hands folded in a white swaddle and bonnet


Oh Baby owner Mary Lauer has also created her own line of products! The Oh Baby line is designed, crafted, and produced right here in Minnesota! All of the Oh Baby clothing is made with the softest materials to soothe your baby’s sensitive skin. It features stylish and colorful designs for a touch of whimsy. 

In addition to clothing, the line also includes receiving blankets, travel blankets, and bibs that are ideal for welcoming home your new addition. And you’ll never have to compromise style for function. Every single Oh Baby brand piece is machine washable! 

Oh Baby Minneapolis 

While you can spend hours browsing the Oh Baby website, the real treat is visiting their store in person to shop. Check out Oh Baby in Minneapolis in the Mall of America soon! Or visit one of their surrounding locations to shop the day away. 

For more Minneapolis motherhood content, check out the blog links below. Then, reach out to schedule your motherhood sessions!

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