Goodnight Moon Edina | Modern Styles for Your Littles

There is no shortage of amazing kid stores out there. But it can be pretty hard to find ones that sell clothes that work for any occasion. Don’t get me wrong. I’m all about cool t-shirts covered in bright colors and adorable dinosaurs, but when it’s time to shop for nicer outfits, you’re typically left with three different shirts where the sizes have all been picked over. This is one of the many reasons why I adore Goodnight Moon in Edina. This fabulous boutique has everything I could ever need to keep my little ones in the best styles! 

About Goodnight Moon Edina

While Goodnight Moon might not be the newest store on the block, it’s committed to carrying modern styles you’ll love for your little one’s wardrobe. This Edna boutique started out in 1999 and has become known for their high-end styles. The store is located at 4388 France Avenue, where it stands out with its stark white brick exterior and black awning. Inside, it’s full of both the most recent trends as well as classic styles. Their goal is to be your go-to store throughout all the childhood years. While they became known for their baby and toddler clothes, the store has since expanded to carry clothes your tween will actually want to wear. 

A mother in a blue dress helps her toddler stand while sitting in a tall wicker chair in a studio goodnight moon edina


Goodnight Moon has something for every kid, but their baby section is the best thing in the entire store. They’re stocked with brands such as Petit Bateau, Magnolia Baby, Florence Eiseman, and more. You can find soft pajamas for bedtime, cozy joggers for playtime, and classic Jon Jons for everything in between. The store has a fantastic selection of comfortable knits in a variety of patterns as well as great options for taking your baby home from the hospital. Your little one can make their grand debut in full knit sets complete with a matching hat. You can find elegant dresses for every age as well as functional yet stylish pants for boys. And Goodnight Moon knows that every outfit needs an accessory! From adorable bows to knit caps, they’re ready to style your kiddo from head to toe. 

A young toddler in a white lace dress sits in a wicker chair in a studio goodnight moon edina


While their website is extensive, this is really one of those stores you need to experience in person. In the store, they sell quaint Christening gowns that will get your little one ready for their big day. You can also find additional styles while getting to admire the quality of their clothing in real life. 

The store’s toys and books section is definitely a family favorite. The shop sells amazing teethers shaped like ice cream cones, handy mini mats for meal times, and construction truck eating utensils that are guaranteed to keep mealtime fun! The store also has a great selection of classic books as well as adorable Maileg Mouse sets. 

A young toddler plays with a white wooden bench next to a window in a studio

Goodnight Moon Edina

If you’re looking for a shop with the best styles for your baby, you’re going to positively adore Goodnight Moon Edina. This boutique is filled with clothing for any occasion!

I love getting to connect with my clients, whether I’m sharing recommendations for my favorite shops or chatting about motherhood. I believe a great photoshoot starts by forging a friendship! By getting to see your family’s amazing personalities, I’ll be able to authentically capture it during our sessions. If you’re looking for more motherhood content such as this post, I’d love it if you stuck around. And if you’ve been thinking about scheduling a photo shoot, let’s chat! Contact me today to find out more.

Leave a Reply

Your email address will not be published. Required fields are marked *